A Rhizomatic Model of Post-Modernism Culture in the Digital Era
Abstract
Reflection on contemporary digital culture is relevant due to its significant impact on people and society. The concept of “digital culture,” which may be considered as the next stage of cultural development after postmodernism, is characterised by the increasing dominance of digital technologies in all spheres of society. The model of digital culture set out in the present article is compared with the postmodern rhizomatic model. In order to understand the substantive nature of digital culture it is important to define its main characteristics. Over the course of the study, the following provisions were identified. 1. A comparison of the rhizomatic model of culture and digital culture reveals certain similarities in terms of their characteristics: the absence of a single centre; a non-linear form of organisation; multiple forms of culture; the idea of culture as an open self-organising system. 2. An analysis of postmodernist prognoses of the modern socio-cultural situation discloses the ambivalent nature of the influence of digital culture on individuals and society. Positive aspects of digital metamodern culture include an expanded worldperception horizon due to the combination of the real and the virtual and enhanced opportunities for becoming familiar with the world of different cultures and creative self-development. At the same time, there are significant anthropological and social risks inherent in the development of digital culture. The cultural transformations taking place in the 21st century profoundly affect the traditional system of values. The contemporary person’s perception of the world as mosaic and fragmentary can be attributed to the departure from traditional verbal communication forms. “Clip culture” acquires a “simplified” character due to its focus on hedonistic or utilitarian-pragmatic meanings. Such rapid cultural evolution represents a potentially existential threat to humanity and the entire socio-cultural system. Since digitalisation processes take many diverse forms, a person must determine the level and nature of their interaction with IT technologies in order to mitigate anthropological threats.
Keywords: digital technologies, digital culture, postmodernism, metamodernism, rhizomatic model
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DOI: http://dx.doi.org/10.56620/RM.2025.1.103-114
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