The Flash Mob and Other Means of Promotion of Musical Art Forms for Mass Consumption

Alexandra V. Krylova


The article is devoted to reseaching the possibilities of adaptability of mass product promotion technologies in the sphere of classical music. The suggestive orientation, the emotional positivity and spectacular features of the practice of flash mob make it possible to consider it an effective tool for promotion of the forms of classical music.

Keywords: flash mob, classical music, mass culture, suggestion, spectacle, mobile communication

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